Hello Qualified

Make an informed start

Understand qualification, pricing, delivery and follow-up before choosing a lead campaign.

What Is a Qualified Lead?

A qualified lead is an enquiry that meets the criteria agreed for a campaign. It shows enough fit and context to justify a sales conversation. It does not mean the person has agreed to buy.

Pay Per Lead vs Marketing Retainer

The useful comparison is what you are buying. A pay-per-lead agreement defines an enquiry and its commercial terms. A marketing retainer defines ongoing work, responsibilities and deliverables.

Exclusive vs Shared Leads Explained

Exclusivity is a delivery term that needs a precise definition. Before buying leads, ask who else can receive an enquiry and whether that answer changes over time.

How Lead Pricing Is Agreed

A price per lead only makes sense alongside the definition of the lead. Compare the buyer, service, market and delivery requirements before comparing two headline prices.

Invalid Leads & Duplicate Enquiries

A clear review process starts before the first lead arrives. Define what makes an enquiry invalid and how repeated enquiries are recognised, then record the agreed process for raising concerns.

How to Follow Up with New Leads

A lead campaign creates an opportunity to speak with a potential customer. Your follow-up process should make that conversation easy, relevant and consistent with what the person requested.

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