Practical lead generation guides
A practical handoff for new enquiries
A lead campaign creates an opportunity to speak with a potential customer. Your follow-up process should make that conversation easy, relevant and consistent with what the person requested.
Tell us your target market
Give every enquiry an owner
Choose who receives new enquiries and who covers when that person is unavailable. Keep the original request and source page available so the first reply addresses the service the prospect asked about. Establish a response window your team can reliably meet.
Confirm the request before pitching
Check the service needed, location or business context and intended timing. Use the enquiry details to avoid asking the prospect to repeat everything. Establish whether the request still fits your offering before moving to a quote or discovery call.
Make the next step concrete
For a contractor, that may be a site assessment. For an agency, it may be a discovery call. For a comedian, it may be checking the event brief and date. Explain what information is needed and who will confirm the next action.
Track outcomes without losing context
Record whether you reached the prospect, confirmed fit, sent a proposal or won the work. Where a lead does not meet agreed criteria, use the campaign’s review process. Keep unanswered enquiries distinct from people who declined, so targeting and follow-up can be assessed separately.