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Pay per lead, with qualification agreed first
Start with the customers you want to reach and the enquiries your team can act on. Our offer is built around qualified leads, with the criteria and commercial terms discussed before a campaign begins.
Tell us your target marketWhat you are buying
A lead is an opportunity to start a sales conversation. It may be a business asking about your service, a property owner describing a job or an organiser making a booking enquiry. It is not automatically an appointment, a sale or a signed contract. Define the type of enquiry you want before discussing volume or price.
Agree a useful definition of qualified
Customer fit can include service area, work required, company type, budget context and intended timing. Decide which details must be known at delivery and which can wait for your own discovery call. Write down exclusions so both sides can distinguish an unsuitable enquiry from a suitable prospect who later decides not to buy.
Make the commercial terms explicit
Discuss the agreed price, delivery method, duplicate handling and the process for reviewing invalid enquiries. Ask how campaign setup or media costs are treated rather than assuming an all-inclusive arrangement. No standard rate, minimum volume or universal credit policy is published here: those details belong in your campaign agreement.
Choose an audience your team can serve
For B2B, consider the business profile, buying role and problem you solve. For trades, start with the location and job type. For performers, establish the event and booking requirements. The industry pages explain the questions that matter for each type of campaign.
Turn enquiries into conversations
Assign an owner to new enquiries, confirm the details and respond within a timeframe your team can maintain. Track qualified enquiries, conversations and won work separately. That makes it easier to assess the value of a campaign without treating every lead as guaranteed revenue.