Lead generation for commercial cleaning
Pay-per-lead marketing for commercial cleaning
Only pay for qualified leads
Find businesses that need the cleaning contracts your team wants to win We shape lead-generation campaigns around your premises types, service area and recurring work requirements, with qualification agreed before launch
Tell us about your business
Step 1 of 3
Performance marketing for your business
Campaigns focused on the work you want to win
Start with the buildings you can service and the contract size your crews can support The relevant buyer may be a facilities manager, property manager or business owner Cleaning frequency, access hours and the reason for considering a provider help separate an actionable contract enquiry from a general price request
Enquiries we can build the brief around
- Regular office cleaning enquiries
- Building and common-area cleaning contracts
- Retail and workplace cleaning briefs
- Commercial post-construction cleaning projects
Choose the services you actually provide These are campaign categories to discuss, not promises that every enquiry type is available in every market
How we plan your lead-generation campaign
The marketing message should explicitly say commercial cleaning and show which premises you cover Location and service pages can help people recognise the scope before they enquire Campaign questions should distinguish recurring workplace cleaning from household requests, job applications and one-off work you do not accept
- Define the outcome Set the target customer, accepted work and service area
- Shape the campaign Align targeting, the offer and the enquiry page with that brief
- Agree qualification Establish required answers and exclusions before launch
- Prepare the handoff Confirm delivery, follow-up ownership and the agreed commercial terms
From enquiry to a useful sales conversation
Give your quoting team the site context and requested frequency so it can decide the next step If a walkthrough is needed to quote, the enquiry is the starting point for arranging it; it should not be represented as a completed assessment or a guaranteed contract
What you pay for
Our offer is pay per qualified lead: an enquiry that meets the criteria agreed for your campaign The lead price, delivery format and any campaign setup or media costs are set out before launch We do not publish a universal rate or promise a fixed volume for every niche
Exclusivity, duplicate handling and the review of unsuitable enquiries are explicit terms to agree A qualified enquiry is an opportunity to sell; it is not a guarantee of a meeting, booking or completed sale
Agree the fit first
What makes a lead qualified?
We agree your criteria before a campaign starts For commercial cleaning, the conversation starts here:
- Premises type and floor area
- Cleaning frequency and location
- Contract start date and buying role
We also agree how duplicates, invalid enquiries and delivery are handled Sending this form starts a conversation; it does not commit you to a campaign
FAQs
Can the brief focus on recurring contracts?
Yes Agree the premises, cleaning frequency and minimum scope for the campaign One-off cleans or residential work can be excluded where they do not fit your business Final staffing, specification and pricing still depend on your assessment
How does pay per lead work?
You pay for enquiries that meet the qualification criteria agreed for your campaign
We define the target audience, required details, price per lead and delivery terms before launch
A lead gives your team a sales opportunity; it is not a guaranteed sale
What counts as a qualified lead?
A qualified lead must match the agreed customer profile and show interest in the product or service being promoted
Depending on the campaign, criteria may include business type, service required, location, budget or timing
We agree which details are required and what makes an enquiry unsuitable
How much does a lead cost?
Pricing depends on who you want to reach, how much qualification is required and the demand for that audience
We agree a price and campaign scope before you commit
The proposal should also state how media spend, setup costs, minimum volumes and any other charges are handled
What happens with invalid or duplicate leads?
The campaign agreement defines invalid enquiries, what counts as a duplicate and the process for raising a dispute
Review periods and any replacement or credit terms are agreed before launch
A prospect who meets the criteria but does not buy is different from an enquiry that never qualified
Are the leads exclusive to my business?
Exclusivity is a campaign term we agree with you before launch
The agreement should state whether an enquiry goes only to your business or can be shared, and any limits on that arrangement
Even an exclusive lead may independently contact other providers
Where do the leads come from?
We plan the marketing around your offer and the people you want to reach
The channels, message and enquiry form are chosen for the campaign rather than applying the same approach to every business
We agree the acquisition approach and what information prospects will be asked to provide
How are leads delivered and followed up?
We agree the delivery method and the information your team receives before launch
Your team is responsible for contacting prospects, answering their questions and closing sales
Feedback on lead quality and sales outcomes helps us assess campaign performance and refine targeting
Do I need a website to get started?
You can enquire without a website
Select the no-website option in the form and tell us who you want to reach
We will discuss your offer, qualification criteria and any campaign page requirements
You can choose email, phone or WhatsApp for our reply